Logo + Brand Redesign

I was hired on at Rugiet Health to help lead a brand update that would help grow the product's audience and increase the brand's value among a competitive industry landscape. It was a unique challenge to differentiate the brand in a new way while still remaining true to the values and standards of the brand overall. We are iterating another rebrand in the coming year based on the data we've received from numerous research phases, but I'm proud of the interim work I was able to accomplish with our team in very little time, and the results that were seen from decisions made on limited insights.