Campaign
Design + Art Direction

Shortly after I completed a brand refresh for Rugiet Health's primary men's health eCommerce product, Rugiet Ready, I was tasked with utilizing a previous commercial shoot to relaunch the brand. It was no small feat to review the footage captured before my tenure and come up with a compelling storyline that fit both the production style and new brand values. I created the Operation: X campaign for CTV slots on streaming services focused on men 45+ who wanted to take charge of their sexual wellness and introduce them to a new product on the market. With a short timeline and no reshoot options, I rewrote the storyboard and provided Art Direction to our editor for VFX and Motion Graphics.